Skip to main content

Apple is reportedly making progress on its Siri-powered Amazon Echo competitor

Amazon Echo Dot
Greg Mombert/Digital Trends
In May, reports surfaced that Apple was working on a Siri-powered speaker similar to Amazon’s Echo. Not much was known at the time, and the ever-tight-lipped company has made no announcements regarding such a product, but it seems that the device may have moved out of the idea phase and into real-world testing at the company, according to a report by Bloomberg.

Apple has reportedly been at work on the project for more than two years at this point, and it has finally moved from research and development into prototype testing, according to Bloomberg’s anonymous sources. The device is still far from finished, and could still end up on the scrap heap, but current functionality is said to be very similar to the Amazon Echo, enabling the user’s voice to control smart home features.

That doesn’t mean the device is a simple clone: Apple is aiming to include more advanced microphone and speaker technology, giving it a leg up on the competition. As previously reported, some of the prototypes also include facial recognition sensors. In addition to all-new functionality, the device is planned to include much of the functionality currently available via Siri on iOS and MacOS.

These prototypes aren’t only being tested in the Apple offices, the sources said. Engineers are testing the prototypes in their homes, which makes sense given the smart home-focused feature set. This is no indication of when or if a product based on these prototypes might go on sale, but in the past, Tim Cook was said to have used the iPad at home for roughly six months before it was announced, while engineers tested the latest tvOS-powered Apple TV in their homes for around a year before it went on sale.

Whether third parties are going to have a presence on this device still remains to be seen. When rumors of its existence first began to bubble up, a more open Siri platform was said to be key. Apple did indeed open Siri up to third-party developers at this year’s WWDC, but use cases are currently fairly limited.

Strangely, Apple’s initial aim for this new device wasn’t for it to be a device at all. Originally, much of this functionality was planned for the Apple TV, before eventually being spun out into a project of its own. This may have remained the case if not for the Echo and similar devices, but a set-top box isn’t a perfect fit for much of these features, so the decision to go for a standalone device makes a fair amount of sense.

As mentioned above, Apple is staying silent with regard to any plans, but the company has been increasing focused on HomeKit, finally giving it home screen prominence in iOS 10, so this very well could be Apple’s next big thing at some point.

Editors' Recommendations

Kris Wouk
Former Digital Trends Contributor
Kris Wouk is a tech writer, gadget reviewer, blogger, and whatever it's called when someone makes videos for the web. In his…
Amazon kills Echo Loop, improves Echo Frames
amazon kills echo loop improves frames

When Amazon first announced the Echo Loop in 2019, it raised a lot of eyebrows -- and a lot of hands were raised to be the first ones to try out the device. The smart ring promised to be a way to subtly receive notifications from your phone, activate and control Alexa, and more.

On Thursday, November 19, Amazon announced that the Echo Loop will no longer be supported. The good news, however, is that the company is doubling down on the Echo Frames, a set of smart glasses with built-in Alexa functionality. These frames are designed to operate just like a normal set of glasses, but with smart features implemented in a seamless way.

Read more
Amazon drops crazy Echo Dot deal foreshadowing best Prime Day yet
amazon echo dot sengled smart light  3rd generation sandstone with 2 bulb kit by 03

Prime Day 2020 hasn't started yet, but Amazon has already hinted that it's going to be its best one yet. How? Because it has just kicked off an utterly ridiculous Prime Day Amazon Echo deal that sees the Echo Dot (3rd Gen) on sale for just $19 -- down a $31 from the usual $50. Pricing aside, what's interesting here it has been to date, beating the discount we saw on Black Friday by $3.

If the rainforest-named retailer takes that same approach for the million-odd items that will be on sale tomorrow, we're certainly in for a treat. In fact, we already know that'll be the case. Confirming the Prime Day 2020 date at the end of September, Amazon told Digital Trends that items discounted on Prime Day 2020 won't be cheaper on Black Friday 2020 or Cyber Monday 2020.
What does this Echo Dot deal mean for Prime Day 2020?
Looking at some of the other Amazon device deals the e-commerce titan launched today, one thing is clear: It isn't playing around when it comes to discounts. We've seen the Amazon Echo Studio discounted from $200 down to just $150, the fan-favorite Fire HD 10 tablet on sale for just $80 from $150, and Fire TV Recast (500GB) in the bargain bin at $100 below sticker.

Read more
Amazon goes spherical for its refreshed Echo smart speakers
Echo Dot with clock on a counter.

Amazon announced a refresh to its smart speaker line on Thursday. Amazon Echo speakers arguably brought the smart home trend into the mainstream. The announcement brings an update to the series with four new devices, and more importantly, a dramatic design departure from what we know and are familiar with.

Amazon completely redesigned its flagship Echo speaker (4th Gen) into a spherical shape that comes in three colors -- charcoal, glacier white, and twilight blue. The Echo (4th Gen) is covered in a fabric finish and will cost $100. Pre-orders start today and will ship later this year.

Read more