ATI and Samsung to develop DTV products

ATI Technologies will work with Samsung to help develop the next generation of digital television platforms.

This new generation of Samsungdigital TV’s are to be powered by ATI’s XILLEONâ„¢ and NXTWAVEâ„¢ chips, providing outstanding digital and analog picture quality, and exceptional reception capabilities,allowing consumers to enjoy the ultimate visual experience.

“SAMSUNG recognizes ATI’s world class MPEG decoder, and RF signal reception capability. Coupled with ATI’s outstanding semi-conductor and software capabilities, they are the technical leader in the visual display market,” said Chang-wan Hong, Vice President, Visual Display Division, SAMSUNG Electronics. “We’re pleased to utilize and leverage ATI’s advantages in our digital television products.”

“ATI has a long standing successful relationship with SAMSUNG. We’re proud to continue our great work together with these upcoming digital television products,” said Geoff Phillips, Vice President and General Manager, Digital Television Business Unit, ATI Technologies Inc. “As a recognized leader in the consumer product marketplace, SAMSUNG has the world class expertise to take advantage of ATI’s technology in its digital television products. Our collaborative efforts will deliver amazing visual quality and performance for television consumers.”

ATI has developed a number of industry leading chips for the digital television market. Some of which include: XILLEON, the world’s first high-definition MPEG decoder system-on-chip; NXT2003â„¢, the world’s only single-chip ATSC/OpenCable digital demodulator; and the THEATERâ„¢ 310, ATI’s latest receiver — the performance leader in ATSC (Advance Television Systems Committee), NTSC (National Television Systems Committee) and Digital Cable reception.