CinemaNow Inks Deal with Macrovision

Online digital movie service CinemaNow has inked a deal with Macrovision intended to make it easier for device manufacturers to build in CinemaNow service.

Online digital video service CinemaNow has inked a deal with Macrovision intended to make it easier for device manufacturers to build support for CinemaNow’s services into products like digital television sets, network-attached storage, and set-top boxes. Financial terms of the deal were not disclosed.

“CinemaNow is dedicated to providing access to great entertainment wherever our customer is, in the living room or on the go,” said CinemaNow CEO Curt Marvis, in a statement. “Making sure our service is readily available on as many devices as possible is part of that mission, and that’s why we’re collaborating with Macrovision.”

CinemaNow offers movies, TV shows, and music videos for sale and rental via several platforms and devices, including Microsoft’s Xbox Live service, portable media players from Archos and Samsung, as well as HP’s Media Smart TVs. Partnering with Macrovision’s Connected Platform Technology gives CinemaNow a way into even more consumer electronics devices—particularly since Macrovision’s All Media Guide content database service and anti-piracy solutions are already in high demand from CE manufacturers. Plus, Macrovision just laid out roughly $2.8 billion in stock and cash to acquire Gemstar-TV Guide.