Comments on: Consumers Putting Off Blu-ray Players? http://www.digitaltrends.com/home-theater/consumers-putting-off-blu-ray-players/ Upgrade Your Lifestyle Mon, 23 Nov 2009 18:06:40 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Kevin http://www.digitaltrends.com/home-theater/consumers-putting-off-blu-ray-players/#comment-57172 Kevin Fri, 08 Aug 2008 08:57:36 +0000 #comment-57172 There's not a big enough difference from standard DVD to HD, to compensate for the price of the players and then the price of the movies.<br /> <br /> Why pay for a $30 blu-ray dvd, when I can buy the same movie and have a satisfying experience for only $20? Why pay $300-500 for a Blu-ray player, when I can have a new DVD player with upscale functionality for only $75-100?<br /> <br /> When the prices come down, you'll see an increase in consumer response... otherwise, the current trend will continue. Consumers are smart people, for the most part, and most don't care about the "image" that a blu-ray player will give them. There's not a big enough difference from standard DVD to HD, to compensate for the price of the players and then the price of the movies.

Why pay for a $30 blu-ray dvd, when I can buy the same movie and have a satisfying experience for only $20? Why pay $300-500 for a Blu-ray player, when I can have a new DVD player with upscale functionality for only $75-100?

When the prices come down, you'll see an increase in consumer response… otherwise, the current trend will continue. Consumers are smart people, for the most part, and most don't care about the “image” that a blu-ray player will give them.

]]> By: Rhys http://www.digitaltrends.com/home-theater/consumers-putting-off-blu-ray-players/#comment-57173 Rhys Sun, 03 Aug 2008 21:20:40 +0000 #comment-57173 Yeah, I agree with Morne. Consumers don't know how good it is, but they also don't understand it.<br /> If the manufactures want to sell more, they will have to develop some form of marketing campaign to the wider market. TV advertising, Newspapers etc to create consumer awareness. I work in sales (in Australia) and consumer awareness is very very low. Consumers here are still trying to get their head around SD and HD, and are quite confused between the differences in the panel technology, that another new technology on the plate is just too much, so they won't worry about it.<br /> <br /> Also, the wider market just aren't prepared to pay the premium of Blu-ray over DVD at this stage. Blu-ray will just have drop in price and become more affordable to Joe Bloggs who isn't an enthusiast in the latest and greatest tech. Yeah, I agree with Morne. Consumers don't know how good it is, but they also don't understand it.
If the manufactures want to sell more, they will have to develop some form of marketing campaign to the wider market. TV advertising, Newspapers etc to create consumer awareness. I work in sales (in Australia) and consumer awareness is very very low. Consumers here are still trying to get their head around SD and HD, and are quite confused between the differences in the panel technology, that another new technology on the plate is just too much, so they won't worry about it.

Also, the wider market just aren't prepared to pay the premium of Blu-ray over DVD at this stage. Blu-ray will just have drop in price and become more affordable to Joe Bloggs who isn't an enthusiast in the latest and greatest tech.

]]> By: Mornelithe http://www.digitaltrends.com/home-theater/consumers-putting-off-blu-ray-players/#comment-57174 Mornelithe Fri, 01 Aug 2008 16:28:21 +0000 #comment-57174 I think there are two parts to the problem, one, futureproof BR players, and 2, not everyone knows just HOW darn good a HD movie looks like, when compared to SD counterparts. I think as more and more folks see this stuff at their friends houses/families etc... you'll see interest rising beyond just PS3 owners.<br /> <br /> <br /> Morne I think there are two parts to the problem, one, futureproof BR players, and 2, not everyone knows just HOW darn good a HD movie looks like, when compared to SD counterparts. I think as more and more folks see this stuff at their friends houses/families etc… you'll see interest rising beyond just PS3 owners.

Morne

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