DTV Sales Top 11.7 Million Units

DTV sales the first half of 2004, reaching 2.8 million units and dollar revenues of more than $2.7 billion according to the CEA.

“DTV sales have now reached a total of 11.7 million units since market introduction in 1998 and most of those sales have occurred during the past two years,” said Sean Wargo, senior industry analyst for CEA. “With high definition (HDTV) products constituting the vast majority of total sales, these figures show how quickly consumers are responding to the continued increase in the amount of quality HDTV programming, such as the Summer Olympics. In fact, 1 out of 4 televisions purchased this year will be an HDTV.”

CEA also reported that DTV sales during the first half of 2004 are up 80 percent compared to 1.5 million units sold in the same time period last year. CEA defines DTV products as integrated sets and monitors displaying active vertical scanning lines of at least 480p and, in the case of integrated sets, receiving and decoding Advanced Television Systems Committee (ATSC) terrestrial digital broadcasts.