DTV Sales Top 6 Million Through November

According to CEA, 6.3 million units have been shipped so far this year, bringing the total dollar sales of DTV for the year to more than $1.17 billion.

Unit sales for November totaled 843,784 units and dollar sales topped $600 million.

“With holiday sales still going strong, we expect 2004 will finish on a high note for DTV,” said CEA Director of Market Research Sean Wargo. “Sales have gone through the roof this year and the trend will only continue in the coming years, particularly as consumers become acquainted with products like Digital Cable Ready that make the transition to HDTV seamless.”

CEA Market Research projects that 6.97 million DTV units will be sold in 2004, 10.77 million in 2005, 16.77 million in 2006, 23.25 million in 2007 and 27.05 in 2008.

Data cited in this release is available for purchase through CEA’s Market Activity Reports and Analysis (MARA) program. With more than 500 reports published annually, the MARA program is recognized as the “authoritative source” for data on the consumer electronics industry.