DVD Sales Fizzle amid Digital Download, Blu-ray Boom

Rising sales of digital downloads and Blu-ray discs have helped offset the ongoing slide in DVD sales, but overall numbers for the first half of 2010 remain down.

Bought any new DVDs lately? Neither have a majority of other consumers, according to the Digital Entertainment Group. The industry association reports that overall spending fell 3.3 percent during the first half of the year, with increased interest in digital downloads and Blu-ray discs unable to make up for sagging DVD sales.

Packaged media purchases – which include both DVD and Blu-ray discs – fell 7.1 percent from one year ago to $4.7 billion. Individually, Blu-ray sales nearly doubled with a whopping 84 percent gain, but because they still only account for a fraction of packaged media sales, they were unable to buoy DVD sales, which sank by 15 percent. (DVDs accounted for $4 billion in sales, while Blu-ray discs added up to just $733 million.)

Spending on digital downloads and video on demanded actually shot up an impressive 23 percent, accounting for $1.1 billion in sales. That’s nearly 13 percent of total spending, including rentals, which raked in $3 billion.

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  1. Milt R. Smith at 8:44am 23rd July 2010 "Neither have a majority of other consumers" Do you know what a majority isn't? It isn't a drop of 7% of a $20 billion business, or a 4% drop in transactions. Sloppy, sloppy, sloppy :) Nit-picking aside though, if anyone is interested in the actual "digital downloads" portion of that $1.1 billion, as reported elsewhere it's just $297 million, up only 21% on the same period last year. The lion's share of digital distribution is from VOD over traditional cable/satellite. Enjoy! Milt R. Smtih
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