Gateway Rethinks Consumer-Electronics Line

Gateway Inc. is in the midst of paring down its consumer-electronics product lines, according to company officials, potentially leaving the bulk of its consumer-electronics business out in the cold.

Following the company’s merger with eMachines Inc. in March, Gateway said it would slim down its PC product lines. Now, the company is also “defining” its CE (consumer electronics) strategy, which for now appears to rest solely with its digital-television line.

San Diego-based Gateway officials emphasized that the company hasn’t reached a final decision on the fate of its CE lines. Lisa Emard, a spokeswoman for Gateway’s consumer division, said the company is in a “simplification” process.

Read more at eWeek

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