apple-branded-TV-cropped

The Apple iTV rumor mill is already ramping up to full production levels, and we still have at least a year before the unconfirmed device lands in our living rooms -- at least, that's what the anonymous sources say.

We just barely made it through the iPhone 5/iPhone 4S rumor mill alive, and we’ve already fallen into another bottomless pit of speculation, only this time it’s about a television.

That’s right, the so-far mythical “iTV.” If you’ve been paying any attention at all over the past week, the tech press — us included — have begun salivating over what some believe is the last immaculate creation of late Apple co-founder and CEO Steve Jobs.

Fueling the fire of this newfound favorite topic is the recently released Jobs biography, Steve Jobs, by Walter Isaacson. Jobs told Isaacson that he’d “finally cracked” the problem of producing a successful Apple television. Not Apple TV, the fringe set-top box that continues to make much of a splash, but an actual TV set, screen and all. The conundrum, according to Jobs, wasn’t simply how to make a good-looking TV, but how to make a revolutionary one. His solution: Siri. 

The voice-controlled Siri artificial intelligence, which debuted this month as an exclusive feature of the iPhone 4S, allows users to perform much of the functionality of the iPhone 4S just by speaking naturally. 

According to The New York Times‘ Nick Bilton — as trusted a tech reporter as you will find — Siri was the final piece to Jobs’ Apple television puzzle. With the help of Siri, Apple’s version of the television may make the remote control obsolete, replaced by superior voice-control technology. “I want to watch Mythbusters,” we’ll all soon be saying. And Siri (or some iteration of Siri) will just make it happen. 

Bilton reports that Apple has been working on a television since 2007, and he says that we will see the first iTV unveiled late next year, or in early 2013. 

Of course, like all other unannounced Apple products, there’s no telling what could happen. Unnamed sources and trusted reporters and publications have a terrible track record, as of late, at getting the scoop on Apple’s plans. This time may be different. We just don’t know. What we do know, however, is that the chatter about an Apple television will continue for at least the next year; and that, until we actually hear from Apple on the matter, we’ll be taking these reports well salted.

Showing 6 comments

  1. tytheteacher at 8:10am 31st October 2011 Also, maybe I've just never noticed before, but is the Fox News stuff new? I feel like I would have noticed that on the side of the page before.
  2. tytheteacher at 8:08am 31st October 2011 You know... it just doesn't feel right in the world when Apple doesn't have any rumors encircling their yet to be released, may exist or may not products. I'm waiting for bookies to start offering gambling options on features and names once announcements have been released. If you can bet on every single aspect of the Super Bowl, why not this?
  3. Adam Krant at 11:40am 29th October 2011 onslaught!? really lol stupid joke
  4. Jared Sirilo at 11:28am 29th October 2011 Seriously DT no more rumours for Christ sakes . Ima gonna unlike this page if rumours run rampant. Facts we NEED facts!!
  5. Rob Kermit Waters at 12:57am 29th October 2011 Would this be a rumor about an rumor?
  6. Richard Wills at 6:54pm 28th October 2011 apple tv is a joke,don't buy into this crap
Close Suggestion Samsung knocks Apple off top spot to become world’s biggest smartphone seller
View Article