PC World is reporting that Ireland will be converting all of the country's cinema screens to digital format.
“”The digital projection offers picture-perfect quality and significant cost savings,” says Moira Horgan, the head of marketing for the Irish Film Board. “The boxes are being inserted as we speak.”
Avica Technology is bringing the digital presentation systems to 515 screens throughout Ireland to run alongside traditional 35mm film projectors, says Kevin Cummins, spokesman for Avica Europe, the European arm of the Santa Monica, California, digital cinema technology and services company.”
Read more at PC World
