Is Apple Interested in Buying TiVo?

TiVo stock rose 17% percent on speculation that Apple might make a try to buy the digital video recorder maker, analysts said.

“What we hear on the street is that Apple is interested in their business and that they are a takeout target,” said analyst Steven Kroll Jr. of Monness, Crespi, Hardt & Co.

Representatives for Apple and TiVo both declined comment.

TiVo’s chief executive, Michael Ramsay, has said the company is not for sale. But with a market capitalization of only $300 million, analysts figure the company might be an easy target, perhaps from consumer electronics makers to media companies looking to bolster their video services.

Read more at Reuters