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Landmark is working on a virtual reality World’s Fair

Technology is finally catching up with Landmark Entertainment Group’s big ideas. The global entertainment design firm announced Thursday that it is collaborating with Pavilion of Me to create a virtual reality experience called the Virtual World’s Fair that will launch in 2017.

“Some of the virtual reality projects we are developing today are based on ideas we had back in the mid 1990s but abandoned because the technology wasn’t quite there yet,” said Tony Christopher, President & CEO of Landmark Entertainment Group in a press release. “The technology has now caught up, so it’s no longer science fiction. That virtual reality future we envisioned years ago is finally here.”

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As part of the virtual reality future, users will be able to access the Virtual World’s Fair though the Pavilion of Me portal with a VR headset. After creating an avatar, they’ll have the chance to visit the virtual exhibition and engage in social interactions with fellow digital fair-goers. The experience will also be packed with entertainment, education, and shopping — “just like a tradition world’s fair,” according to Landmark. Visitors will, however, be able to enjoy the experience without having to travel outside of their home.

“This is a place where you’ll spend from moments to hours each time you visit, and return to repeatedly, either solo or with your friends and family in tow, just as you would a real-world theme park,” said Christopher. “It will be the greatest never-ending show on Earth.”

The fair will launch with four “lands” — Intencity, Dataland, Passportal, and The Tower of Humanity — each with a different focus. Technology, design, international travel, and global issues are among the ideas and topics that will be showcased.