LG Congratulates Itself on Scarlet Campaign

If you've been seeing teasers for a new action "TV series" called Scarlet...it was just a campaign introduce LG's Scarlet "series" of LCD TVs.

Folks who’ve been paying close attention to the Internet—or just click through to any online video link they find because they can—may have gotten wind of a new action "TV series" dubbed Scarlet featuring explosions, fighting, and (of course) an improbably photogenic heroine. Sorry: Scarlet won’t be coming to your programming lineup anytime soon: the whole thing was a non-traditional teaser campaign by electronics giant LG to introduce its new "Scarlet" line of LCD televisions. "TV series"…"series of televisions"—get it?

"Brand marketing now is all about a having a ’story’ in which a brand communicates with consumers," said LG’s VP of brand marketing Kwan-Sup Lee, in a statement. "Strengthening consumers’ emotional attachment to that brand is the key to long-term success." LG is extremely proud of their campaign—so proud, they seem to have forgotten to disclose much information about the actual Scarlet televisions, opting instead to explain how clever the three-month "mystery campaign" was.

The LG60 LCD televisions will be available in 32, 37, 42, 47, and 52-inch sizes, all offering full 1080p resolution. All the televisions feature a bright red back panel, a 15,000:1 dynamic contrast ratio, four HDMI 1.3 inputs, a 24 fps "real cinema" mode, separate display modes for movies, sports, and games, USB 2.0 connectivity, an "invisible" speaker system, and 120Hz refresh. Prices range from $1,699.95 for the 32-inch model all the way to $3,799.95 for the 52-inch panel. No word on when the systems will actually be available to consumers, but LG would very much like folks to congratulate them on their campaign.