LG Unveils 55-Inch All-In-One LCD TV

LG Electronics today held an unveiling ceremony of the world’s largest 55-inch all-in-one LCD TV at its Youido Twin Towers.

From LG’s press release:

LG Electronics held an unveiling ceremony of the world’s largest 55-inch all-in-one LCD TV at its Youido Twin Towers on September 6th. Attending the event were Display & Media Company President N. K. Woo, CTO W. H. Paik, and other ranking officials. 

The market has seen PDP TVs with sizes of up to 60 inches commercialized, while for LCD TVs, customer needs for their high-definition and large screen have been growing. The LCD TV industry has been staging a fierce competition for a larger LCD TV, and an LCD TV over 50 inches has not been introduced until now.

The 55-inch LCD TV released by LG Electronics is the world’s largest, and unlike the industry’s existing largest 46-inch LCD TV, it is equipped with a set-top box designed to receive digital broadcasts. This boosts its significance.

The set-top box-equipped 55-inch LCD TV, which is loaded with LG Electronics’ own-developed XD Engine, is capable of treating digital signals perfectly, and has improved brightness and contrast ratio remarkably, compared to existing ones, by resolving problems from a difference in signal strength the transmission process.

This model adopts the S-IPS module featuring the world’s largest 176-degree optical viewing angle vertically and horizontally, overcoming existing LCD TV shortcomings and providing an excellent high-definition image from any viewing location. It is perfect for all-family viewing, unlike personal LCD TVs.

It features more input/output terminals such as for a monitor and a digital TV, providing broader interfaces. It likewise features AVL (Automatic Volume Level) and SRS TruSurround, providing a live and real-scene sound.

In particular, the new LCD TV adopts a 1920×1080 (1080p) resolution, featuring over twice the full high-definition of existing digital TVs.