M-Audio Appeals to the Masses with Session

Wanna be a rock-and-roll star? M-Audio is bundling a new consumer-level music production application Sessions with its consumer audio recording projects.

Hoping to appeal to the same demographic enthralled with Apple’s entry-level (but Mac-only) music production applications GarageBand, Avid Technology today announced that its M-Audio business unit will being shipping a new consumer-level, entry level music production application called Session with its Fast Track USB audio interface, and will soon bundle the program with other M-Audio consumer products.

Sessions will enable budding musicians, students, and music enthusiasts to get their feet wet in the world of digital music production, easily using their PCs to create loop-based music (built from layers of pre-recorded tracks and sounds) along with recording traditional musical instruments directly to their computer hard drives, all with a simple, user-friendly interface.

“Apple’s GarageBand has done a wonderful job of bringing consumer music-creation to the Mac market,” said Tony McCall, vice president of M-Audio’s consumer group. “As a result, there’s a huge contingent of users who are hungry for a PC-friendly solution, and M-Audio’s Session software is exactly what those users have been waiting for. We designed Session from the ground up so that music enthusiasts would have an easy way to create their own music on a computer