watching-television

In a culture where obesity is such a prevalent issue that television networks create reality shows around people losing weight, many Americans are spending over three hours a day simply staring at a television screen.

Based off a study that was conducted by Harris Interactive and paid for by Sony Electronics, approximately 62 percent of Americans spend three hours a day using the television for movies, shows and video games. Harris Interactive polled a group of 2,574 U.S. adults over the age of 18 during early November. Despite spending about 12 percent of each day staring at the television screen, over half of the respondents would be happy to ditch their current television for a model that better suits their daily needs. Nearly one-third of the group are dissatisfied with the size of their current television and 31 percent felt embarrassed due to the age of their television. These owners are likely using standard definition televisions rather than a newer high definition, flat panel television. In addition, over a fourth of the respondents are dissatisfied with the features in their current television.

testing-televisionsWhile a previous study from Nielsen during November 2010 found that Americans were spending about five hours in front of the television each day, another Nielsen study that was released earlier today found that the number of televisions installed in households is actually declining. This is the first recorded drop since Nielsen started tracking television usage in the 1970s. The number has dropped from 115.9 million homes in 2011 to an estimated 114.7 million in 2012. While the number of households is actually increasing across the United States, this constitutes a one percent decline in the television install base. The study also found that three percent of American homes don’t even own a television.

Surely a bit of news to make advertisers sad, the 18-49 demographic also dropped by 2.7 percent when it comes to TV ownership. It’s highly possible that young adults are turning to alternative methods to consuming television shows. A college student, for instance, could catch up on a recently aired episode of Family Guy with an iPad or laptop as well as a subscription to Hulu Plus. 

Showing 8 comments

  1. jesterking at 8:43am 5th December 2011 3 hours? Thats a bit of a low ball, isn't it? Think about it... you get done with work around 5, be home by 6. TV is on from 6:30 to about 11-12. I stay up till 1am sometimes... not because I want to, but because I have that lovely condition known as insomnia!
    1. jesterking at 8:44am 5th December 2011 Oh, and 1am is an early night for me... I was up til 3am last night... Which is more average.
  2. James Phillips at 10:10pm 2nd December 2011 How sad.
  3. Matt Bolt at 9:53pm 2nd December 2011 Umm the Today Show is three hours so no DUH!
  4. Donald Wiley Quixote at 9:39pm 2nd December 2011 http://www.sixwise.com/Newsletters/2009/April/22/Americans-Spend-Many-Hours-a-Day-Watching-Screens.htm
  5. DeOndré Jõvan Bonds at 9:29pm 2nd December 2011 Proud to be apart of that 1/3
  6. Robert Robs Heptinstall at 9:25pm 2nd December 2011 :/
  7. dang206 at 9:00pm 1st December 2011 Where do people get all this time?
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