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Bronies beware: Netflix to lose Hasbro shows next month

On the day the groundhog may or may not see his shadow, one animal Netflix subscribers will no longer be seeing is My Little Pony, as Discovery will be pulling much of its children’s content from the streaming service on February 2, reports The New York Post.

It seems the same types of contract negotiation deals that are plaguing traditional TV land are nearly as abundant in streaming video land as more and more services fight for the cable cutting customers.

In this case, since the two could not come to an agreement, Netflix subscribers will be losing access to all Discovery/Hasbro content, including MLP (oh, the Bronie nightmares!) as well as Transformers: Rescue Bots, and tons of other nostalgic kids fare. A few titles, however, may still remain, such as the movie My Little Pony Equestria Girls and Transformers Prime. Still, it’s just not the same.

The deal, it seems, fell through because of pricing disputes that couldn’t be resolved. In addition to a battle over dollars and cents, the Post notes that Discovery may actually be looking to develop its own streaming service to distribute the content. A more likely scenario, however, may be that Discovery inks a deal with a competitor – most notably, Amazon Prime. After all, Viacom did just that back in 2013, jumping ship from Netflix to Amazon and Hulu Plus.

No word, however, on what bearing this move might have on how many more weeks of winter we must endure.