The new DVD player, manufactured under the RCA brand by Thomson Inc., comes as public debate is heating up over whether the media have pushed the limits of decency, especially after too much of singer Janet Jackson was bared during this year’s Super Bowl halftime show. The DVD player includes a technology that has riled Hollywood — a controversial program that can automatically skip sexual content, graphically violent scenes and language deemed offensive.
RCA plans to start shipping the DVD player in the next few weeks. It is scheduled to be on shelves at Wal-Mart and Kmart in the next two months at a suggested price of $79, said Dave Arland, Thomson’s vice president of U.S. corporate communications and government relations. Wal-Mart’s version will be black while Kmart’s will be silver.
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