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Philips debuts new Cineos HDTVs

Capable of creating the ultimate HDTV home theater experience, Cineos HDTVs are wrapped in a clean, contemporary design that is amazingly short in depth, has a low weight and can even swivel for easy viewing from anywhere in the room.

Philips four new models, two 44-inch (44PL952S and 44PL977S) and two 55-inch (55PL952S and 55PL977S), display unparalleled high definition images.  Their unique and slim design enables consumers to easily incorporate these extra large size TV screens into the décor of any room. 

“Philips believes that true innovation is the result of deep consumer insights that call for cutting edge technology dramatized by breathtaking designs,” said Des Power, general manager, television, Philips Consumer Electronics, North America.  “This is shown by the introduction of our Cineos HDTV monitors which are setting the standard for the future of HDTV.  Their stylish designs, low weight, short depth and amazing HD picture quality make these the ideal TVs for either all your home entertainment needs or a presentation of a world famous artist’s works – such as David LaChapelle!” 

Philips 44-inch and 55-inch Cineos Displays

Featuring a high definition resolution (1280 x 720 pixels), the new Cineos televisions also feature Philips Digital Natural Motionâ„¢ and Digital Crystal Clearâ„¢ technologies for enhanced viewing. Digital Natural Motion technology is a unique and highly advanced processor calculating motion trajectories of moving picture elements, correcting jerky movement in both studio programs and movies. Digital Crystal Clear technology utilizes Dynamic Contrast, digital comb filter, 9-bit processing, luminance enhancements and color enhancements to create a crisp and natural picture from any type or quality of source.

Offering consumers the ultimate convenience, the Cineos sets feature HD Component and DVI inputs for high definition connectivity, as well as two-tuner double window picture-in-picture (PIP) for added convenience.  Only 14.6- (44PL952S) and 17.4- (55PL952S) inches deep, both sets will be available in the summer of 2003 and will have a suggested retail price of $3,199.99 and $3,699.99 respectively.

Combining The Latest Innovation:  Philips Cineos HDTV Monitors and Pixel Plus Technology

Two of Philips new Cineos televisions (44PL977S and 55PL977S) feature Philips state of the art Pixel Plus technology.  Pixel Plus technology is a next-generation image-enhancer that creates High Definition-like picture characteristics from any input source such as satellite or cable. As the first company to offer this kind of television innovation, Philips created Pixel Plus technology to provide consumers an HDTV-like image now, and provide HDTV as it becomes available.

Featuring the same standard features as the 44PL952S and 55PL952S, the 44PL977S and 55PL977S with Pixel Plus technology will be available in the summer of 2003 and will have a suggested retail price of  $3,499.99 and $3,999.99 respectively. 

Cineos Television Technology

Cineos televisions are based on the Liquid Crystal on Silicon technology that uses reflective silicon to achieve high picture quality by hiding the drive circuitry behind the pixels to avoid blocking light.  One of the great advantages of this technology is the absence of a visible pixel grid.  This is due to a reduction in the gap between the pixels, allowing the full pixel surface to be visible.  Philips’ Cineos scrolling color system scans all three colors across the panel simultaneously, illuminating different areas on the panel at the same time (rather than showing whole single color images sequentially). Compared to color sequential systems, this effectively triples the perceived scan frequency, greatly reducing any color breakup artifacts.

Philips Single Panel Technology: A New Viewing Experience

Philips’ single panel technology allows consumers the option of owning a slimmer large screen television with superior picture performance, previously only available in CRT sets.   The technology generates greater resolution at lower costs than other microdisplay technologies.  Featuring a simple construction, this single panel holds both the active matrix and the reflective layer. It is completely digital, utilizing fully integrated row and column drivers. These digital signals are converted internally, essentially at pixel level, into analog drive voltages. The signals vary the field strength across the liquid crystal between 0 to around 20 V to adjust the amount of light reflected by the LCD. The analog drive eliminates artifacts common to the bit sequential techniques that are sometimes used to obtain intermediate gray levels in the image. 

The single panel technology results in very slim equipment – a 44-inch diagonal screen fits in a cabinet only 14.6-inches deep. The resolution capability of the technology itself is virtually unlimited though. Philips has designed a LCOS panel with pixels as small as 8 microns, a resolution that conventional projection technology cannot approach.

Cineos technology allows very rapid light switching to show a smooth, true color image, without flicker. Cineos technology also gives the excellent text readability needed for new services like Internet TV and other information displays.

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