Comments on: Philips Wants to Patent Must-See Ads

By: Zoltan

Zoltan — Tue, 20 Feb 2007 02:12:22 +0000

If you think about it it's not that stupid after all. The reason why free to air television broadcasts permium content is because advertisers pay it for us. So, if you don't want to see ads, then simply go to a football game ot watch VoD.

What I find strange is that this can be patented. I mean, how else do you implement ad-skipping prevention other than embedding a code in the transmitted signal? C'mon this does not pass the criteria of non-obviuos solution for those skilled in this art! Where is the inventive step??

The feature makes sense most for on-demand shows, that can be watched without paying a fee in exchange for seeing some ads.

I hope Philips does not get a patent granted for this!

By: Michael Schraauwers

Michael Schraauwers — Mon, 13 Nov 2006 01:51:10 +0000

So Philips is killing the ability to kill spam.
Nobody is going to buy that.
Stupid for its own market.

By: Jon Townsend

Jon Townsend — Mon, 26 Jun 2006 06:31:31 +0000

Most simply, one can front end the digital signal with a filter for such commands. Trite and annoying premise of the product. Shame it was even submitted for a patent.

By: bill grubbs

bill grubbs — Tue, 25 Apr 2006 09:44:40 +0000

I will never buy a Philips product again. I presently own a Phillips 55" HDRPTV and Philips DVD player and WAS considering an Ambilight plasma upgrade. Not now. This idea is incredibly stupid !!

Bill Grubbs
Spring,Texas