Polk Licenses XM Radio Technology

Polk Audio has signed an agreement with XM Satellite Radio to collaborate on the development a high performance XM Satellite Radio home audio component tuner.

This piece also plays heavily on aesthetics and is sized and styled to match standard premium audio components.

“We are big fans of XM Radio,” said Polk Audio President Jim Herd. “The audio quality is excellent and XM’s content is outstanding. Furthermore we see a close match between a large cross section ofXM subscribers and Polk Audio’s customers.” Polk Audio and satellite radio customers share an interest in premium audio component systems and high-quality sound, he said.

“It is a true privilege to associate the XM brand with that of Polk Audio, a company that has distinguished itself in delivering outstanding performance and value to a very loyal customer base,” saidDan Murphy, SVP Retail Marketing and Distribution. “We’re very excited to be partnering with Polk to take XM’s commercial-free music and premier talk content to the next level for home audio. Thediscriminating listener will enjoy XM as never before.”

The product is slated for October delivery at an MSRP of $329. Polk Audio expects to release full product details to the press in late June 2004.