Powell To Broadcasters: ‘Evolve Or Die’

Broadcasters could be made obsolete if they don't adapt to consumers' needs in the face of such emerging technologies as Wi-Fi, FCC Chairman Michael Powell said Tuesday.

“Broadcasting is the original mass media. On the other end, there’s a rise of a digital generation that has access to highly individualized and customized news and information,” Powell told an audience at the annual NAB conference.

“Where does broadcasting go as a business? Adapt, evolve or die.”

Mr. Powell’s comments reflect the tension for free, over-the-air broadcasters as they struggle to compete amid a rise of for-pay cable and satellite services and new digital media offerings via the Internet, video-on-demand, and wireless and gaming technologies.

Read the full story at Globe Technology.