Last week a mystery unfolded involving Hulu and the possible buyers it was considering. While we heard there are a myriad of potential interested parties, a new one can be added to that list: Google. The Los Angeles Times reports that the Internet scion has thrown its hat into the ring, along with Yahoo and Microsoft
Google has been investing major resources into YouTube as well as Google TV in attempts to provide more content for users. It’s come up against some resistance from larger labels however, including the likes of ABC, NBC, and Fox – all of which own a piece of Hulu, complicating matters. It can probably go without being said, but it’s pretty obvious why Google wants to bag Hulu: In addition to netting some seriously popular content, it would also get access to some important and profitable advertising deals. A ComScore report recently revealed that while YouTube easily, embarrassingly trumps Hulu when it comes to page visits, the streaming service crushes the Google property in video ad sales.
The company has been busy remodeling YouTube, bringing in platforms for premium content and apparently trying to introduce celebrity-branded channels. All of this isn’t only to woo viewers, but to woo advertisers. And while cleaning up the platform and introducing higher-quality content is a step in the right direction, what it could use would be some mainstream, established shows. Which, of course, Hulu has: Glee, 30 Rock, South Park, Modern Family, The Simpsons are just a few of the massively popular titles the site offers.
But it wouldn’t be a possible Google acquisition without there being a few potential snags, the foremost being the general resistance of Hulu’s owners. They pulled their content from Google TV in October 2010, and haven’t looked back. There’s also the Department of Justice to consider. Google acquisitions have raised antitrust regulators’ eyebrows before (think the ITA Software deal), and YouTube’s Internet domination might spur yet another investigation. This all makes for some difficult ground for Google to tread on, but there is one clear winner in all of this: Hulu. She must feel like the prettiest girl at the prom right now.
YouTube plus free cable….awesome!
DO IT!!!
google is going to buy the world just you wait.
Google TV is still around? Haha.
Maybe they should buy the CRTC and get rid of the stupid content restrictions
great, more content for my google tv.
Judging by your pic you were maybe at the most 10 at that time.
On top of the privacy stuff that is going on. Chris I’m old enough to remember the talk of breaking of MS! Google has a lot more control with their various things compared to what MS did in the mid 90s!
It is not good to have Google controlling so much.
Google needs to break up? Not allowed to buy?
Um…Antitrust law isn’t your forte, is it?
N some people above are so clueless about Google. Google should be broken up and for sure not allowed to buy. Privac, a federal judge saying they have some explaining to do. geshhhhhhhh
Hulu too? Well… Game over!
YouTube plus free cable….awesome!
GO FO’ IT.
you can’t buy me…. I’m priceless…I came from the sky and feel to earth.com