Runco To Use Custom ViViX Chip

Silicon Optix’s Realta chip featuring Hollywood Quality Video (HQV) technology will power Runco’s Next Generation ViViX enabled display devices.

Starting the fourth quarter of 2005, the enhanced ViViX powered by HQV chip – a version specially developed by Silicon Optix for Runco – will be the catalyst to raise the picture quality of the full line of Runco products. ViViX is a propriety technology of Runco, its video decoding and processing capabilities upconvert standard definition sources to virtual high definition for the ultimate in widescreen viewing perfection.