While IFA gets into full swing in Berlin today, Samsung gave an early press conference across the pond in New York, revealing, among other things, the expansion of its Milk Music service beyond just smartphones and into the arsenals of Samsung’s Web-enabled televisions and wearables.
The executive vice president of Samsung Media Solutions Center of America, John Pleasants, told the attentive crowd in New York that the expansion is intended to help transform Milk Music into “a big-screen jukebox for the 21st century home.” He also said that in order to ensure consistency across all compatible devices, Samsung designed Milk Music to fit the specific screen size of every individual device that the service is being launched on.
Pleasants revealed that the music-streaming service is also being expanded to Samsung wearables such as the Gear S smartwatch and Web-enabled TVs, though it’s still unclear how and when that expansion will take place.
Samsung launched the Milk Music service back in March to a fairly limited initial lineup of compatible devices; at first, you could only use the service on select Galaxy gear like the Galaxy S4, Galaxy S3, Galaxy Note 3, Galaxy Note 2, and the Galaxy Mega. But the service has now expanded to become a major part of Samsung’s many screens, from your hand to your TV cabinet.
Originally, Milk Music was a no-cost, ad-free alternative to services such as Spotify or Pandora. Then, in late July, Samsung integrated ads into the app’s free version and simultaneously announced a new $4-per-month Premium subscription option that would nix said ads. The paid version also allowed listeners to tune in to stations without a network connection, perform unlimited skips, turn off DJ commentary, and pause playback using a Sleep Timer.
The Milk Music app for Android devices is available for free via the Google Play store.