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Sears takes its Kenmore brand out of the kitchen with new line of TVs

Sears might be a company some associate with the older model of paper catalogs and big retail stores, but earlier this year the company showed it is looking toward the future with the launch of a new line of connected home products across its Kenmore, Craftsman, and DieHard brands. It turns out those weren’t the only plans the company had for its in-house brands.

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On Tuesday, Sears unveiled a number of new products across those lines, including a new line of Kenmore-branded TVs. These aren’t the most feature-packed TVs on the market, but they include the core set of features that most consumers expect in a modern TV, and are available in both HD and 4K UHD models. This seems to be the latest move in Sears’ plan to offer products for every aspect of your life.

“You can adjust the temperature of your home from your office with a Kenmore thermostat, before returning home to watch your Kenmore TV,” Tom Park, president of Sears’ Kenmore, Craftsman, and DieHard brands, said in a statement. “We’re unleashing the power of these iconic brands by entering into these new categories and introducing connected-home solutions that provide peace of mind — saving time, energy and money.”

The 4K UHD line is branded as Kenmore Elite UHDTV, and features a dynamic back light and Smooth Motion 120 for added clarity in fast-moving scenes, plus Dolby Digital Plus audio. The TVs are available in 50-inch, 55-inch, and 65-inch varieties, selling for $750, $900, and $1,500, respectively.

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The HD TV line is simply branded Kenmore HDTV, and is even more barebones than the UHD line, with the main feature Sears touts in the press release being its five picture modes: standard, dynamic, game, movie, and user. The TVs are available in 32-inch, 40-inch, and 50-inch variants, selling for $200, $300, and $400 respectively.,