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50 Cent’s SMS announces the $230 Sync on-ear Bluetooth headphone

By Ryan Waniata August 13, 2013

Check out our full review of the SMS Street by 50 headphones.

50 Cent isn’t just the hype man for the SMS headphone brand, he’s also listed as CEO of the company – and so far he seems to be doing a pretty good job. This morning the company announced its latest release, the new Sync by 50 On-ear Wireless headphone. This scaled down version of SMS’s $400 over-ear offering looks to carve out some coveted headphone real estate by providing something we all want: affordable wireless audio that actually sounds good.

Similar to its big brother, the $230 on-ear Sync is molded into a folding, hard-shell chassis with memory foam pads, pairing posh styling with the latest in wireless audio technology. And when it comes to wireless, it’s all about the numbers. The cans boast the lightning-fast Bluetooth version 4.0 as well as aptX , a codec that allows for enhanced decoding of compressed audio. The state-of-the-art protocol should allow the Sync to deliver a crystal clear wireless signal, while attaining an impressive estimated battery run-time of up to 12-hours – that’s a flight to Tokyo and then some (if you live on the Best coast).

Wireless audio specs aside, we’re normally a little wary of hip-hop ‘phones due to their penchant for overblown bass, and compensatory sharp treble. But our recent experience with the SMS Street by 50 gives us some faith that the on-ear Sync will actually bring some quality sound to the table. The Street impressed us with its smooth balance, ample bass, and expansive stereo image, providing a refreshing mix of clarity and power, without blasting us out of the water.

Features for the on-ear Sync include a full array of onboard controls, a hardshell carrying case and cleaning cloth, a mini-USB charging cable, and an included cable with a “3-click” in-line microphone for extended listening and calls without a power source. The Sync by 50 On-Ear Wireless headset will be offered in silver and black and is available now.

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Ryan Waniata is a multi-year veteran of the digital media industry, a lover of all things tech, audio, and TV, and a…

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