Sony, Toshiba Presidents to Talk

The two Presidents will meet to try to break a stalemate in talks over a unified format for next-generation DVD technology, but will it do any good?

“Sony and Toshiba, leading rival camps, have waged a three-year battle to have their new technology standards adopted by the industry.

The winner will have pole position in the multi-billion-dollar markets for DVD players, PC drives and optical discs.

The high-level talks offer new hope for negotiations that appeared to have reached an impasse.

Officials from Toshiba, which backs a new DVD technology called HD-DVD, and Sony and Matsushita, which support a rival standard known as Blu-ray, began meeting earlier this year to try and establish a format incorporating technology from both sides.

The negotiations have been leaning toward unifying the formats based on the Blu-ray disc structure.  ”

Read more at eWeek

Source: Reuters