Sony Tunes In to HD Radio

Sony has announced a "long-term commitment" to HD Radio, and has unveiled a HD Radio table-top console and in-car tuner.

Sony Electronics has announced a “long-term commitment” to the nascent HD Radio technology, and is stepping into the market with its XDR-S3HD table-top console radio and XT-100HD hideaway tuner module for most Sony car stereos.

“Sony is one of the first leading consumer electronics companies to offer quality HD Radio-enabled devices,” said Steve Haber, senior VP of marketing for Sony’s Digital Imaging and Audio Division. “We’re adding it to a long list of technologies that support digital music trends.”

The XDR-S3HD console is a classic design that might seem suited to grandparents’ kitchens or family rooms: a cherry table-top cabinet with stereo speakers set behind a black mesh front panel, which also boasts a large backlit LCD display. The XDR-S3HD offers AM/FM/HD tuners, treble and bass controls, and an aux input for connecting to (say) a portable media player. The unit also sports an alarm built-in clock, and a wireless remote control. The XDR-S3HD should land at retailers in July for about $200.

For folks who need their HD Radio on the go, Sony’s XT-100HD HD Radio tuner is a designed to work with most Sony car stereos as a hideaway module: it works with most Sony head units, and (in addition to tuning into HD Radio stations) can feel artist names, song titles, station names, genre, and other info to the car stereo display. It should also be available in July, with a suggested price around $100.

Sony’s announcement makes Sony one of the biggest consumer electronics manufacturers to get on board with the HD Radio format, and the company’s commitment to the format may help it gain traction in its efforts to compete with satellite radio, MP3 players, and over-the-air streaming services.

Showing 2 comments

  1. Tantrum at 9:59am 29th May 2007 I never thought that HD Radio would take off. In fact I was suprised to find out that most of our radio stations here were broadcasting in HD Radio. Why aren't more companies jumping onto the bandwagon, and why has the marketing efforts been so weak?
  2. PocketRadio at 9:42am 29th May 2007 Why, would an excellent company, such as Sony, throw good money at a failing technology:

    “HD Radio on the Offense”

    “But after an investigation of HD Radio units, the stations playing HD, and the company that owns the technology; and some interviews with the wonks in DC, it looks like HD Radio is a high-level corporate scam, a huge carny shill.”

    http://www.eastbayexpress.com/2007-03-07/music/hd-...

    “4/4/07 - FCC: Market to Decide Fate of HD Radio”

    http://www.diymedia.net/archive/0407.htm

    “Sirius, XM, and HD: Consumer interest reality check”

    “While interest in satellite radio is diminishing, interest in HD shows no signs of a pulse.”

    http://www.hear2.com/2007/02/sirius_xm_and_h.html

    “U.S. automakers not jumping into HD Radio”

    http://www.reuters.com/article/ousiv/idUSN26327502...

    “Bridge Ratings: Sweat the cell phone and don’t count on HD”

    “In other words, Bridge says interest in HD radio is decreasing even as your station works hard to increase awareness. What can I possibly add to this honest and bleak picture that I haven’t said before? My well-intended warnings about HD’s “premature death” seem to be rearing their ugly heads almost two years later.”

    http://www.hear2.com/2007/04/bridge_ratings_.html
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