TiVo has surpassed the one million subscription milestone and expects surging momentum to result in the best holiday season in the company's history.
“Reaching one million subscriptions is a major milestone for our company,” said Michael Ramsay, CEO of TiVo. “Thanks to the increased growth of both our standalone subscriptions and, especially, growth with DIRECTV, we have reached this milestone ahead of plan. We expect this momentum to continue and look forward to the biggest holiday season ever for TiVo.”
Originally offered to consumers in a single set top box, TiVo is now available in a dozen products manufactured by more than eight leading consumer electronic companies. Toshiba and Pioneer have paired TiVo with DVD, and leading satellite company DIRECTV offers four different integrated tuners with TiVo.
“TiVo remains the brand of choice among consumers in the DVR category,” Ramsay said. “It is extremely rewarding to see our customers’ widespread enthusiasm for the TiVo service and the unique television viewing experience it offers. And this strong brand awareness, coupled with our leading technology position, have been key factors in building partnerships with leading consumer electronics companies and with DIRECTV, driving our audience to this new level of critical mass.”
TiVo is giving shoppers the ultimate in choice this holiday season
