“The company confirmed late Monday that it released the first in a series of advertising features to a random and limited number of subscribers to the digital-video recorder service. The first test feature–a tag–pops up on the screen when a viewer is fast-forwarding through an advertisement.
If viewers press the thumbs-up or select button during the half second the tag is displayed, they will be redirected to a menu that leads to more information about the advertised product. The tag takes up about 25 percent of the screen, according to the company. TiVo said it is working with only one advertiser, a movie studio, on the trial balloon. ”
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