It’s official: Twitter has launched new apps devoted to its sports and news livestreams for Apple TV, Amazon Fire TV, and Xbox One. Those of you who actually like to tweet will have to get accustomed to spectating, as these applications are all about video.
Fortunately, Twitter has spent the past year striking deals with sports broadcasters and media companies, meaning there’s plenty here to keep cord-cutters occupied. The main attraction is Twitter’s NFL Thursday Night Football broadcasts. The platform secured the social media rights to ten NFL games earlier this year for a reported $10 million. The first of those games kicks off this Thursday with the New York Jets taking on the Buffalo Bills. You can check out the full schedule of Twitter’s NFL live-streams here.
Best of all, you don’t even need a Twitter account to use the apps. It’s a bold move for the service, which is struggling to gain users. Twitter claims that viewers will be able to watch the livestreams alongside tweets containing videos — an indication that it is hoping to entice viewers into signing up to its flagship platform with a taster of its core live tweeting experience.
Additional content available through the apps includes Twitter’s college sports livestreams provided by Pac-12 Networks and Campus Insiders. There’s also live Major League Baseball and NHL broadcasts, and Twitter’s exclusive pregame NBA show.
For those seeking respite from the sports blitz, you can tune into live business news courtesy of Bloomberg, and Cheddar TV. Fans of viral web videos will also be able to catch the top clips from Twitter’s Vine and Periscope platforms.
“These devices will bring Twitter’s livestreaming video experience to life on the TV screen. Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live tweets and the best content on Twitter right from their TVs,” said Anthony Noto, chief financial officer, Twitter. “We’re excited to introduce this new experience to people without requiring a paywall or having to log in to Twitter.”
Twitter’s Apple TV app is available globally for fourth-generation devices via the App Store. The Xbox One app is currently limited to the U.S., Canada, Mexico, Brazil, and the U.K. Fire TV and Fire Stick owners in the U.S. and U.K. can download the app via the Amazon App Store.