Universal Announces Price Drop In HD-DVDs

Company plans to have every title released retail for only $29.95. But is this low enough to attract buyers.

If the cost of new movies coming out in HD-DVD format were just too expensive for your tastes, then be prepared to rejoice. Universal Studios Home Entertainment today announced that they would belowering the price of HD-DVD titles from $34.95 to $29.95 in time. Though it’s no excuse to rush out and buy the first wave of HD-DVD players, it’s certainly a relief on your wallet. The price dropwon’t be taking effect until later in the year during August, but this could mean cheaper Blu-Ray Discs as well if Sony’s side starts to feel the heat in sales.

Though Universal promises that every HD-DVD in their library will be only $29.95, it will take some time until every disc has lowered in price. Current titles are still priced at $34.95 and will notbe lowered immediately. So either hold out until this fall or rent some discs from Netflix if that high-price point is making you cringe.