Starting March of next year VOOM will expand its current 39 high-definition channels to more than 70 high-definition channels covering the full continental U.S.
“The increase in VOOM’s HDTV channels from 39 to more than 70 will allow us to continue to provide more high-definition video services than any other cable or satellite provider,” said Tom Dolan, CEO of Rainbow Media Enterprises. “Our plan is to simultaneously add nearly 200 standard definition channels.” Mr. Dolan continued.
To facilitate the expansion, the VOOM service will utilize 16 transponders on the SES Americom AMC-6 satellite, which VOOM refers to as “Rainbow 2,” previously leased from SES AMERICOM, a SES GLOBAL company.
Mr. Dolan explained that all the programming transmitted by both Rainbow 1 and Rainbow 2 will utilize a new encoding system from Harmonic, initially configured to run in MPEG-2 and software upgradeable to MPEG-4.
“Today’s announcement is a step forward in our plans to advance VOOM to MPEG-4 later in 2005. All VOOM customers have been provided with set-top boxes capable of receiving the MPEG-4 signal and we remain committed to offering more than 400 full continental US channels before the end of 2005,” continued Mr. Dolan.
