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Warner Bros. encouraging consumers into Flixster Collections to choose entertainment


Built on the Adobe Air platform, Warner Bros. launched the public beta of Flixster Collections yesterday. The desktop app for PC and Mac allows users to import television shows and movies from third party services including Netflix, Hulu Plus and Amazon On-Demand. The app is very similar to the Digital Everywhere app that Warner Bros. showed off in early 2011, simple re-branded under the Flixster names. Warner Bros. acquired Flixster in May of this year in addition to Rotten Tomatoes for an amount between $60 and $90 million dollars.

flixster-moviesThe purpose of the app is to organize and aggregate all entertainment options into a single place. When a user is attempting to decide which movie or television show to watch, Warner Bros hopes that decision starts with Flixster Collections. Warner Bros. is also using the app to market its theatrical and television content. The app allows users to rent Warner Bros. movies such as The Dark Knight for $2.99. It also provides links to renting movies on third party services, but does not provide pricing or the length of time of the rental. For instance, renting The Dark Knight on Amazon is the same price, but offers a 48-hour rental period. Flixster Collections also stores credit card information for any rentals purchased within the application.

Early criticism of the application is directed at the slow performance of the application when importing collection information as well as misleading information around what’s being shared in social feeds. Users have the ability to connect to Facebook and share every action around watching content on the social network. Users can also enter titles manually into the application in order to mark any DVD or Blu-ray in their collection. It’s likely that Warner Bros. is planning to incorporate UltraViolet technology into the application at some point and allow users to utilize cloud service when attempting to access content when physical media isn’t available.