Zenith sponsors Primetime HDTV programming

CBS and UPN announced that they have partnered with Zenith to broadcast scripted primetime television programming in high definition format.

The partnership marks CBS’s fifth consecutive year of offering its primetime programming in HDTV and the first year for UPN, which will kick off HDTV broadcasts with STAR TREK: ENTERPRISE and JAKE2.0 starting Wednesday, Oct. 15, 2003 (8:00-10:00 PM, ET/PT).

“We’ve very pleased Zenith is partnering with CBS for the third year in a row to sponsor our primetime comedies and dramas in high-def, and we are very excited to be working with them on UPN’s firstever HDTV broadcasts, which serves as a giant step toward a sharper, clearer future,” said Leslie Moonves, Chairman and Chief Executive Officer, CBS, who also oversees UPN. “CBS was the first networkto broadcast HDTV prime time, daytime and major sports, and now those same CBS executives are lending their expertise and leadership to launching UPN’s high-definition efforts.”

“STAR TREK: ENTERPRISE and JAKE 2.0 are the perfect shows for UPN to make its high definition television debut as we showcase the spectacular special visual effects of these shows with the richnessand clarity of HDTV images,” said Dawn Ostroff, President, Entertainment, UPN. “This is just the beginning, and we’re looking forward to expanding our high-definition broadcast to other nights of ourschedule.”

STAR TREK: ENTERPRISE and JAKE 2.0 will be produced in HDTV’s highest definition format, 1080i. The intense special visual effects of both series will be sharper and more amazing with the clarity of1080 lines of picture resolution. Each line contains 1,920 picture elements for a total image quality of over two million picture elements, which is six times sharper than standard definitiontelevision.

New and returning series this fall on CBS that are being presented in HDTV are:

CBS PRIMETME HDTV SERIES DAY AND TIME PERIOD
(all times ET/PT)
• YES, DEAR Monday (8:00-8:30 PM)
• STILL STANDING Monday (8:30-9:00 PM)
• EVERYBODY LOVES RAYMOND Monday (9:00-9:30 PM)
• TWO AND A HALF MEN Monday (9:30-10:00 PM)
• CSI: MIAMI Monday (10:00-11:00 PM)
• NAVY NCIS Tuesday (8:00-9:00 PM)
• THE GUARDIAN Tuesday (9:00-10:00 PM)
• JUDGING AMY Tuesday (10:00-11:00 PM)
• THE KING OF QUEENS Wednesday (9:00-9:30 PM)
• BECKER Wednesday (9:30-10:00 PM)
• THE BROTHER OF POLAND, NH Wednesday (10:00-11:00 PM)
• CSI: CRIME SCENE INVESTIGATION Thursday (9:00-10:00 PM)
• WITHOUT A TRACE Thursday (10:00-11:00 PM)
• JOAN OF ARCADIA Friday (8:00-9:00 PM)
• JAG Friday (9:00-10:00 PM)
• THE HANDER Friday (10:00-11:00 PM)
• HACK Saturday (9:00-10:00 PM)
• THE DISTRICT Saturday (10:00-11:00 PM)
• THE AGENCY Saturday (10:00-11:00 PM