The BMW 7 Series has been the venerable German automaker’s flagship for more than 40 years, but with its latest redesign, BMW is taking things in a new — and electrifying — direction.
The 2023 BMW i7 xDrive60 (or i7 for short) is the first all-electric 7 Series in the model’s history. It’s positioned against electric luxury sedans like the Lucid Air, Tesla Model S, and the Mercedes-Benz EQS sedan, a longtime BMW rival. But BMW took a different approach with its electric chariot of the affluent.
Because while those other EVs are based on clean-sheet designs, the i7 is just one version of a car that continues with combustion engines. It shares styling and tech — including an available fold-down, rear-seat widescreen monitor — with internal-combustion 7 Series models. So it offers a more traditional approach to luxury for EV buyers who don’t want to change anything about their cars except the method of propulsion.
Those buyers will also pay a slight premium. The i7 starts at $120,295, compared to $114,595 for the 760i xDrive, the first gasoline 7 Series model of the new generation. BMW also plans to offer a less expensive gasoline 740i for $94,295 sometime after launch. But when you’re spending this much on a new car, those aren’t huge differences.
Design and interior
The new 7 Series — and by extension the i7 — is sure to prove controversial due to BMW’s new front-end styling, which combines a massive grille sure to stoke internet memes and odd-looking two-tiered headlights. The effect is exaggerated by an available blacked-out front-end treatment, which makes it look like parts are missing.
Those styling elements carry over from gasoline 7 Series models to the i7, as does the hulk-like body shell, which is abnormally tall for a sedan, requiring steps at the hood and rear bumper to blend them with the thick center section of the body. The i7 also retains a long protruding hood, which is necessary to house the engine in gasoline 7 Series models, but is just an affectation here.
BMW claims the i7 will appeal to buyers who want a traditional luxury sedan first and an EV second. To be fair, the i7 is much more conventional-looking than the streamlined Mercedes-Benz EQS sedan and Lucid Air, or the grille-less Tesla Model S. But some of that work has been undone by BMW’s unorthodox design choices in other areas, which may not appeal to traditionalists either.
The i7 is sure to prove controversial due to BMW's new front-end styling.
