It’s always been in demand, and beer is now on demand, too. If you live in the U.K., Carling, a popular lager across the pond, has launched what it calls the world’s first beer button. Think of it as Amazon Dash for beer — because when you want a cold one, you should be able to just push a button to get it, right?
The device was announced just a week after Amazon launched its Dash buttons in the U.K., which allows customers to purchase everything from toilet paper to dishwasher tablets.
Designed to be placed in your refrigerator and synced with a smartphone app, beer enthusiasts can use the Carling button to choose whether they would like to buy some brew from grocers like Tesco, Asda, Morrisons, or Sainsbury’s. With the tap of a finger, they can add Carlin beer to their digital shopping cart for delivery.
The impetus behind the button, Carling owner Molson Coors said, is to boost the visibility of the popular brand.
“The Carling Beer Button is designed to tackle the increasing problem of brand visibility online, and drive both brand and retailer loyalty,” said Alpesh Mistry, customer marketing director at Molson Coors. “Although it may seem too good to be true for some Carling fans, the Carling Button is not a gimmick but is already up and running as a fully functional product. It is a scalable solution, that we see having a direct impact on how our consumers shop online and purchase Carling.”
Maybe beer lovers in the U.S. will soon be graced by a beer button of their own.