Last week, a member of the press revealed what looks to be a toy digital camera made with a cardboard body from IKEA. We now have the official details of the product, slated to be given away in stores later this year.
Designed by Jesper Kouthoofd, the KNÄPPA (which incidentally sounds like Snap-pa) disposable digital camera measures 4.13 by 2.56-inch and is held together with two plastic screws. It is capable of taking 2.3 megapixel images, and the entire system runs on a single circuit board that contains the functionality programming and camera sensor. The memory, as we know, is capable of up to 40 pictures before users have to manually transfer them out to their computers using the foldaway USB stick on the upper corner. To clear the photos, insert a paper clip or a similarly thin stick into the reset button and hold for five seconds to reset the memory. The battery is as we suspected: It doesn’t look like the design allows for replacement without ripping the cardboard body so once the juice is up, it’s time to recycle the camera.
To prevent the eco-friendly camera from taking its own pictures while stored in your bag or pocket, the shutter button doubles as the power button. Holding the button down for a few seconds turns it on before the clicking actually snaps photos. Each photo is a three second exposure, and takes eight seconds to process so obviously users should be aware the camera is as budget as budget comes. Good thing you don’t have to pay for it!
Lucky IKEA customers might be able to experience the KNÄPPA in the near future as the company is planning to give away limited supplies in stores to promote the new PS 2012 Collection. The camera comes as part of the new line’s campaign to encourage people to take photos of IKEA furniture and share images worldwide. Sorry to disappoint those who were hoping to buy the cameras in bulk to use for photo projects or as a wedding table accessory. Despite this venture along with the UPPLEVA entertainment system, an IKEA spokesperson told BBC the products are not the Swedish company’s “move into selling any digital equipment.”
Below is the promotional video in which the designer Kouthoofd pokes fun at the low-budget design of the KNÄPPA, indicating that the equipped zoom function requires the extension of the photographer’s arms and image stabilization involves resting the camera on a chair. They’re so good at making fun of themselves!