There are lots of ways to outfit your unfurnished apartment. You could scour Craigslist looking for deals on used futons and entertainment centers. You could make the trip to your local Ikea and stock up on assemble-it-yourself bookshelves made of wood and particleboard. Or you could just order a whole room set on the Internet.
Ah, the Internet. Making life so easy for kids these days. Kits like Room in a Box come with everything you need to outfit your place. But while that furniture is all cardboard, Greycork has the same idea for sofas, tables, and bookshelves made out of wood. Except for the cushions, of course, which are made of foam and polyester fiber.
Co-founder and CEO John Humphrey, after making his own attempt at producing a table, reached out to Bruce Kim and Alec Babala, who both attended the Rhode Island School of Design (and who are now co-founders of Greycork with Humphrey). The group wanted to make wood furniture that’s easy to assemble to and disassemble, without sacrificing style or durability.
Greycork sees itself competing directly with Ikea. Its sofa costs $450 and takes four minutes to assemble, while Ikea’s Kivik sofa costs $600 and takes an hour to put together, according to Greycork’s Indiegogo site. Each piece of furniture comes with minimal parts and assembly doesn’t require tools, since you put it together with thumb nuts and washers.
The $450 price for the sofa is actually an Indiegogo discount, 33 percent off its expected retail price. That puts the sofa at around $671; we actually found Ikea’s Kivik sofa for $549, though that’s without the $99 shipping charge. The rest of the furniture is similarly discounted. For $1,000 you can get a full living room set — a sofa, chaise, coffee table, side table, and bookshelf. Greycork expects to ship (for free) some of the furniture, like the sofas and chaises, starting in December, with the others following in January of next year.