Skip to main content

Here’s how one designer reimagined the Pringles chips packaging

Bloom Chips Design
Image used with permission by copyright holder

Pringles are pretty delicious. Where I used to work, the HR person will often restock the kitchen’s snack table with various goodies and Pringles were always the first to run out. But the tall, narrow tube design is difficult for sharing, and the more you munch into the chips, the deeper you have to reach into the tube. That’s awkward design.

In comes the redesigned packaging for Pringles by young interior designer Dohyuk Kwon who created a way for the chips to be more shareable. This Bloom Chips concept design initially seems like an ordinary tall tube we’re used to seeing, but a quick unpackaging reveals that the tube expands into a bowl. Now that the packaging doubles as a portable and recyclable container, chips can be enjoyed without sticking your whole forearm into the cylinder hoping for the very last piece.

“Its mechanism is more complex than it looks,” Kwon tells Fast Company Design. “Simply speaking, it’s like a blooming flower.”

The Bloom Chips design recently won a Red Dot Award under its Interior Accessories category. However, a red flag sticks out. It doesn’t seem like the bowl can be folded back up into a tube when it’s expanded, and if you can it seems like the process would crush the chips. This means that when you open a new thing of Bloom Chips Pringles, you are forced to finish the whole thing in one sitting unless you like soft chips. Although this can be slightly inconvenient, we suppose it does fall into the tagline, “Once you pop, you can’t stop.”

In the interview with Fast Company Design, Kwon is also asked if his packaging design was inspired by Jiffy Pop popcorns, where a bowl-shaped container is put into the microwave so the popcorns all stay in the bowl instead of a large, greasy bag. 

“I didn’t know Jiffy Pop until a few minutes ago,” Kwon replies. “It’s very, very interesting. I guess once there was a man who complained about existing popcorn package, so he made the package for Jiffy Pop.”

Either way, there seem to be many people who are unhappy with sticking their hands into things when it comes to getting some food in their mouths. While the concept is unique, it is rather unlikely to be mass produced. Well, not for Pringles anyways. For more insight to other design concepts that won the honorable Red Dot Award, visit the official site for the full list of winners. Spoiler alert: We pretty much want 80 percent of those designs to come to reality.

What do you think of this Bloom Chips packaging? Would you find it helpful for your daily lives, or would you only buy Bloom Chips just for parties and social functions?

Natt Garun
Former Digital Trends Contributor
An avid gadgets and Internet culture enthusiast, Natt Garun spends her days bringing you the funniest, coolest, and strangest…
Roborock S8 MaxV Ultra vs. Roborock S8 Pro Ultra: Which is the best robot vacuum?
The Roborock S8 MaxV Ultra placed in its dock.

The Roborock S8 MaxV Ultra and Roborock S8 Pro Ultra share a lot of similarities -- the least of which is their brand name. Along with the capacity to vacuum and mop in a single cleaning cycle, the two robots can automatically empty their dustbins and clean their dirty mops once the cycle is complete. That alone makes them two of the best robot vacuums on the market.

But while there are plenty of similarities between the S8 MaxV Ultra and S8 Pro Ultra, there are a few key differences that could make one better for your home than the other. From pricing and vacuuming power to navigational skills and more, here's a comprehensive look at the Roborock S8 MaxV Ultra and Roborock S8 Pro Ultra.
Pricing and availability

Read more
How to fix a Ring doorbell that won’t chime
Person installing Ring video doorbell

While Ring does make some of the best video doorbells, they aren't immune to issues with their chime. This issue is, after all, at the top of the list when it comes to video doorbell problems. But, if your Ring won't ring what should you do? We break down the procedure to get your Ring video doorbell back in action, with a step-by-step approach to troubleshooting this issue.

Read more
Ring sale: Up to 44% off video doorbells and security cameras
The Ring Video Doorbell 3 installed near a door.

Buying a video doorbell or a security camera are among the easiest ways of improving your home's security, and Ring is one of the most trusted names if you're planning to get either or both of these devices. If you're interested, there's an ongoing Ring sale on Amazon so that you wouldn't have to pay full price. The available Ring deals include standalone security gadgets and bundles, and you can get as much as 44% off their sticker prices, but only if you hurry because there's no telling how much time is remaining on these offers.

What to buy in Amazon's Ring sale
Ring is a mainstay in our lists of the best video doorbells and best home security cameras because of the helpful features that they'll provide, including 24/7 live streaming through the Ring app, two-way audio to talk to visitors outside your front door or family members inside, customizable mobile alerts, and compatibility with smart home devices that are powered by Amazon's Alexa, among many others.

Read more