Oral-B reportedly set to launch a smart toothbrush this June

By Drew Prindle February 20, 2014

oral b reportedly set launch smart toothbrush june screen shot 2014 02 20 at 11 48 34 am — Image used with permission by copyright holder

Electric toothbrushes have been around for decades at this point, but Oral-B is about to take them to the next level with the “world’s first” smartphone-connected toothbrush – a device that tracks your brushing habits and gives you personalized advice on how to take better care of your pearly whites.

With the help of a small array of sensors and an accompanying smartphone application, the brush is able to track all the areas of your mouth that you’re hitting. Specific specs and details have yet to surface, but the brush will reportedly measure how long you brush for, the amount of pressure you’re applying, which teeth you’re cleaning well, and the areas that might need a bit more attention.

Speaking with Reuters, Oral-B global associate director Mochael Cohen-Durmani also suggested that the brush will give the user instant feedback and “real-time guidance” through the smartphone app. “It will guide you in terms of how to brush, and you will be able to fully personalize the brushing routine for you,” he added.

If you feel like you’ve seen this before, it’s probably because you have. During CES this past January, a small startup named Kolibree unveiled a smart toothbrush that basically does the same thing. Kolibree is set to launch a Kickstarter campaign in March to get its product off the ground, but with all that Procter & Gamble money at it’s disposal, Oral-B will likely beat them to the punch.

Oral-B’s toothbrush will be unveiled at this year’s Mobile World Congress in Barcelona next week, and will likely hit retail stores just a few months later in June. The device will be at top end of the Oral-B electric toothbrush range, retailing for around $330 here in the states. That’s quite a bit steeper than Kolibree’s projected price of $200, but it remains to be seen which brush is better.

We’ll keep you posted on availability.

[via Reuters]

Editors' Recommendations

Topics

Mobile

Former Digital Trends Contributor

Drew Prindle is an award-winning writer, editor, and storyteller who currently serves as Senior Features Editor for Digital…

Smart Home

Oral-B adds new smart toothbrushes to product lineup, including iO10

Oral B IO5

It’s easy to agree no one likes going to the dentist, right? After all, between the scraping, whining drills, and all that grinding, it’s rarely a relaxing experience. Even so, dentists have been telling us all for years that those visits will be less stressful if we take better care of our teeth, and today’s smart toothbrushes and gadgets aim to make it easier than ever. Oral B is one of the biggest names in toothbrushing technology, and as part of CES 2022 it announced new brushes and a new gadget that’s akin to having a dentist pop a connected periscope into your mouth.

Oral B launched the new Oral B iO10, as well as two more wallet-friendly brushes: The iO4 and iO5.

Deals

This Colgate smart electric toothbrush is only $55 for Black Friday

Hum by Colgate Smart Toothbrush in hand

Even as an adult, it can be difficult to be sure how you're supposed to brush your teeth. It can be tricky to make sure you're brushing for long enough, getting all the right areas, and brushing often enough. Fortunately, one of the best Black Friday deals is here to make your daily brushing routine more exciting. Right now at Walmart, you can pick up a Hum by Colgate Smart Electric Toothbrush Kit for just $55, which is a $15 discount on the original price of $70. Keep reading to learn more about one of the must-have Walmart Black Friday deals.

In our Hum by Colgate Smart Toothbrush review, we praised how it created incentives to encourage people to build a daily brushing routine, calling it "the smartest thing to happen to the smart toothbrush in a while." When paired with the Hum by Colgate app, you get rewards points whenever you consistently brush your teeth. These points can then be used to get discounts on other products, like toothbrushes and replacement brush heads. The app does a few other things, including showing a visual guide that helps you target specific areas of your mouth throughout your brushing process. If you don't want to use the app, the brush can also pulse whenever it's time to switch sides.

Deals

Save $50 on this Oral-B iO8 electric toothbrush for Black Friday

woman using electric toothbrush

Black Friday is finally here! Today is the day we have all been waiting for to get the best deals on the hottest items of the season. When you think of Black Friday deals, electric toothbrushes may not be the first item on your must-have list, but today is a great day to step up your oral hygiene with $50 off one of the most popular models on the market. The Oral-B iO8 electric toothbrush is on sale today at Bed, Bath & Beyond for just $200.

Most of the major retailers began their Black Friday deals early this year, but today is the main event, which means you can get extra savings on Black Friday electric toothbrush deals. The only thing more exciting than a new electric toothbrush is an excellent deal on a new electric toothbrush. Check out the details on the Oral-B iO8 below if you're not already convinced you need this electric toothbrush.