The project is a spinoff of Townshend’s long-developing Lifehouse project, which began in the late 1960s as The Who were developing their rock opera Tommy, and to which Townshend has returned several times over the course of his career.
The site officially opens to visitors on May 1; users will be able to sit for three portraits for free, creating their own individual pieces of music to which they will retain some copyright. After August 1, the Method will become a paid subscription service. Composers—including Ball and occasionally Townshend himself—plan to review individual portraits, and possible expand upon them, adding instruments and rhythms and maybe even making them into full fledged songs.
Townhend has said in his blog and elsewhere that he hopes the Method can help the Internet become a way that people create music, rather than just a mechanism by which music is sold and distributed.