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Perchance to dream? This device will stop your snoring before you wake anyone up

There are all manner of products promising to keep you (or your partner) from snoring. From nasal strips to tubes and masks that could double as a Halloween costume, the anti-snoring industry is worth billions.

Nora hopes to get a little slice of that pie with its new smart device. If you’re tired of being on either the giving or receiving end of an elbow when the snoring kicks in, the Nora claims to do that job more gently — and in fact before anyone actually wakes up.

The system includes a white wireless mic that looks a bit like a mouse, and that sits next to the snorer’s bed. A pump hides under the bed, while an inflatable device goes under the pillow. Unlike something that promises to completely stop you from snoring, the Nora, perhaps more realistically actually relies on the snarfs and snorts you make at night to work.

When the mic picks up the sounds of you snoring, it sends a message to the pump, which kicks on and delivers air via a tube to the inflatable cushion under your pillow. That shifts your pillow, changing the position of your head. This in turn stimulates your relaxed neck and throat muscles, opening the airway further and stopping the snoring. All this is supposed to happen quickly enough that neither you nor your bedmate wakes up.

Nora

Naturally, there’s an accompanying app, though the creators say it’s not necessary for the device to work. However, it will let you hear audio records of your snores, so you can see what your poor sleeping partner has been going through all these years. The company also hopes to analyze the data and alert you if your snoring is something you should consult a doctor about.

Related: Wonder why you’re spacing out? Your brain can sleep while you’re awake

Nora is currently on Kickstarter, and it’s nearly met its $100,000 goal. You can get one for $179 and hopefully see reduced snoring starting in May 2016.