Google’s forthcoming augmented reality glasses are set to change the way we interact with our environment, providing new ways to deal with our surroundings, as well as allowing us to record what’s going on around us at any given time.
However, if digital eyeglasses pioneer Steve Mann’s recent experience is anything to go by, the high-tech specs may be more trouble than they’re worth.
The Toronto University professor, who’s been experimenting with various head-based computer vision systems for over 30 years, claims he was assaulted in a McDonald’s restaurant in Paris by a number of employees for wearing his EyeTap digital eyeglass, a single eyepiece incorporating a camera that improves the vision of its wearer – and which bears more than a passing resemblance to Google’s recently unveiled super-specs.
In an account of his experience posted on his blog on Tuesday, Mann said the incident took place while he was on vacation with his family in the French capital earlier this month. While waiting in line at a branch of McDonald’s on the Champs Elysees, a person identifying himself as a member of staff approached him and asked about the digital vision system that he was wearing. In response, Mann produced various documentation relating to the system, which included a letter from his doctor. The employee then let Mann go about his business.
After ordering a meal, Mann and his family sat at a table inside the restaurant. But the next moment, things took a turn for the worse. A different employee came over and, Mann alleges, assaulted him. “He angrily grabbed my eyeglass, and tried to pull it off my head,” he wrote in his blog post. “The eyeglass is permanently attached and does not come off my skull without special tools.” It must have been quite a tussle.
Three employees then spent some time taking a closer look at his documentation before one of them “angrily crumpled and ripped up the letter” from Mann’s doctor.
It won’t surprise you to learn that Mann captured the incident using his well-secured headgear and posted some photos from the incident in his post (below is one of the guy tearing up his letter). The clarity of the photo is a testament to the awesomeness of his high-tech device – although of course these are photos Mann would have preferred not to have had to take.
So why all the fuss? What had Mann done to upset the staff this much? After doing some research, the professor discovered another person who claimed to have been assaulted in a McDonald’s in Paris – for the dastardly deed of trying to photograph the menu.
Goodness me, it’s one thing to be asked to refrain from using photographic devices in a particular location, but it’s something else altogether to have employees trying to tear a photographic device from your head without explanation.
Mann is now in the process of trying to contact McDonald’s about the incident, but said that so far he’s received no response from the fast food giant.
“I’m not seeking to be awarded money. I just want my Glass fixed, and it would also be nice if McDonald’s would see fit to support vision research,” he wrote at the end of his post.
All in all a bizarre, as well as unsettling, story, but hopefully not a sign of things to come if Google gets its AR glasses marketed on a mass scale.

Ive been boycotting mcdonalds since 365 black.com went live and they started airing they’re all black commercials, Affirmative action is wrong and so is promoting one race over all others and i will not stand for it!
Mann and machine merge…Cyborg…Bladerunner…the BORG… X-men. Is it natural that the mundane or “normal” should fear or have an elemental or existential terror of known or unknown powers provided by an augmentation? Nevermind evolution or genetic modifications…Seven of Nine was so fine. Phrased as a question: are augmented people an existential threat to the unaugmented? This is not a rethorical query
But my question is why go all the way to Paris and eat at McD? What do you get there, caviar fillet sandwich and supersized champagne?
Go to chick-fil-a. They let you kiss anyone, abuse their workers, go in naked…no shoes…
McD’s is awful. Unhealthy food, rude staff, and now this. I’m never going there again, ever.
should have gone to burger king – “have it your way”
Never would have happened at Taco Bell.
I’m gonna go get a Big Mac now.
Another reason why have no desire to visit France.
What? Perhaps they’d take offense at a blind person, using “The vOICe” software and DVD Sunglasses, as an artificial-vision aid?
Sounds like a load of bullshit. Hmmm…how can we promote our glasses and diss McDonalds at the same time?….
While I am very sorry that he was assaulted, I have to question why he was eating in a McDonald’s in Paris.
Another issue I have with this is that the glasses were permanently attached to his head and had to be removed with tools. Seriously?
This sounds like a nightmare scenario from a horror movie.
He was at a McDonalds IN PARIS? Jesus. He kinda deserves it.
Seriously? I would wear those glasses on purpose into a French McDonalds just to allow those perps to sample a keg of good old American whoopass…