CBS Makes Video Pact with Yahoo

Yahoo has joined CBS's Audience Network, meaning it will now carry video of CBS network programming clips, and highlights.

Yahoo has announced that it has joined CBS’s Audience Network, enabling it to offer a selection of full-length network shows to its users, along with clips and highlights of other CBS programming. Yahoo joins existing sites like Bebo, Joost, YouTube, AOL, and Veoh in carrying CBS programming, and expands the amounts of online video Yahoo is able to offer its users—Yahoo already carries programming from Fox, NBC, and more than a dozen cable networks. The content will be available for free to Yahoo site users, and will be supported by advertising.

“As the number one online TV site, Yahoo TV is committed to offering our users the most comprehensive television experience on the Internet,” said Yahoo’s VP of entertainment and lifestyles Karin Gilford, in a statement.”The partnership with CBS significantly expands our video offerings and provides our users with a consistent and best-in-class viewing experience. It’s all part of our strategy to become the starting point for the most consumers on the Web.”

CBS Audience Network is mainly known for carrying net-friendly, short-form clips, often extracted from CBS’s late-night comedy offerings like The Late Show with David Letterman, although it also carries news and special interest items. The service is part of CBS’s efforts to make selected video content as widely available as possible via the Internet; adding Yahoo to the mix enables the service to claim it’s reaching 92 percent of the U.S.-based online audience, although that’s not a significant improvement over the 90-or-so percent it was previously reaching.