CBS Pumps Up Its innertube

Broadcast network CBS has launched innertube, a free ad-supported Web site which will feature new programming as well as existing networking shows.

Broadcast television network CBS has launched innertube, a free ad-supported online video site which features some of the network’s broadcast programming along with new, online-only shows. CBS is billing innertube as a “broadband channel” which will offer new programing five days a week. CBS’s move comes as broadcast networks move more aggressively into online video

CBS’s innertube will feature new shows created specifically for the Web, including shows which act as “companions” to CBS’s normal broadcast fare. Initial offerings include Geek to Chic (a makeover show which promises to transform fashion disasters