Do Consumers Trust the Microsoft Brand?

Forrester Research's 2005 Technology Brand Scorecard ranks Microsoft's "brand trust" 20th out of 22 consumer electronics and computer makers.

Would you buy a used car from this company? How about a portable electronics device?

Forrester Research’s2005 Technology Brand Scorecard evaluated the “brand trust” reported by 4,732 U.S. households during September and October 2005 regarding 48 technology brands, 22 of which were “device brands” including companies like Apple Computer, Sony, Intel, Nintendo, and Panasonic.

While the study found that Sony, Panasonic, Hewlett-Packard, and Microsoft have the highest brand adoption