Findability Drives Online Buying

An MIT professor finds that the ability to find products online is almost ten times more important then price alone when it comes to buying online.

MIT Sloan School of Management Professor Erik Brynjolfsson claims to have found that the ability to find products online easily

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  1. Aloisio Sotero at 7:37pm 21st December 2005 In addition of this article ,
    I suggest search in Google or Yahoo- : "the long tail" it's a, interested concept about the obscure and rare products in web market .(www.wired.com/wired/archive/12.10/tail.html )
    There are a lot of articles about this new concept of the Paretto theory (20/80) in the blog ( http://longtail.typepad.com/the_long_tail/) .Thanks and Happy New Year .
  2. Aloisio Sotero at 7:37pm 21st December 2005 In addition of this article ,
    I suggest search in Google or Yahoo- : "the long tail" - it's a, creative concept about the obscure and rare products in web market .(www.wired.com/wired/archive/12.10/tail.html )
    There are a lot of articles about this new concept of the Paretto theory (20/80) in the blog ( http://longtail.typepad.com/the_long_tail/) . In my option it;s true when you work with the right selection of keywords that you wish to be ranked in serach engine mechanism and digital market.

    Thanks and Happy New Year .
  3. Ian Bell and Dan Gaul at 7:01pm 21st December 2005 Geoff,

    I wouldn't worry much about the first poster, he has been posting the same comment on a lot of the stories. I think he is just a troll.

    -Ian
  4. Geoff Duncan at 9:56am 16th December 2005 It like an un-proofed version of this piece was posted; I've posted what I believe to have been the intended proofed version.

    That said, I saw two typos (neither of which would have been caught in a spellcheck), one omitted letter, and one inconsistent use of terminology - not bad for no proofing at all. (One of the most awkward phrases is a verbatim quote.) However, I'd also broken up a few of the longer sentences during proofing.

    Apologies...
  5. g at 12:24pm 15th December 2005 This is an interesting article, but you should hire a better editor. The number of typos and misspelled words was distracting.
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