AOL, CBS and reality show pioneer Mark Burnett announce Gold Rush, a new reality show set for this fall which combines online and offline searching for hidden gold.
AOL and reality show producer Mark Burnett are teaming with CBS to develop a new online reality show set to debut this fall. Titled Gold Rush, the online treasure hunt will let searchers find over $2 million in gold using clues found in CBS fall premieres and commercials.
In Gold Rush, said the media outfits, thirteen armored trucks laden with gold disperse across the United States to hide their caches. Twelve of these trucks contain $100,000 in solid gold and the thirteenth, $1 million dollars in solid gold. Each week during the national treasure hunt new clues will be found within CBS television programs, sponsor commercials, the AOL.com web site and other media properties. Gold Rush, unlike other reality show games which have a limited number of participants, will be open to the public in large, resulting in what could be millions of potential players.
“The combination of the reach of AOL.com, our next-generation free broadband portal, with CBS, the # 1 TV network, and the talent of Mark Burnett will make Gold Rush a landmark interactive event not to be missed,” says Kevin Conroy, Executive Vice President, AOL, in a statement.
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